Privacy Policy

Who we are and what this policy covers

This Privacy Policy explains how Hydratelo, a brand of The Nelson M Group LLC ("Hydratelo," "we," "us," or "our") collects, uses, shares, and protects personal data when you visit hydratelo.com (the "Site"), submit a form, subscribe to email or text-message updates, or contact us (together, the "Services"). The Nelson M Group LLC is the business responsible for your personal details.

Hydratelo is an information service that publishes plain-language educational content about health and beauty topics, for example skin care, hair care, grooming, and everyday self-care habits, how product labels and claims generally work, and how to spot misleading claims, and lets visitors opt in to related updates by email or text. Hydratelo does not sell products or treatments, make medical claims, give medical advice, diagnoses, or recommendations, take appointment or product requests, or match or refer people to clinicians, retailers, or service providers. Hydratelo is not a medical provider, clinic, pharmacy, retailer, or licensed professional and does not provide medical, professional, legal, or financial advice. Choosing how to care for your skin, hair, or body is always your own decision, ideally together with a qualified professional.

Your use of the Services signals that you acknowledge this Policy. If you do not agree with it, please do not use the Services.

Information we collect

Topic and health information. The topic you select (say, "reading a skin care label" or "sun protection basics") may relate to your health or appearance. We treat this as sensitive. We use your topic selections only to choose which guides to deliver you. We do not sell them, share them with any third party, or use them to build a profile for advertisers. Please do not deliver us medical conditions, diagnoses, medications, health-insurance or claim numbers, photos of your body, Social Security numbers, or financial account details through our forms or by text. We will not need them.

We do not knowingly collect Social Security numbers, financial account numbers, or government ID numbers.

How we use your information

• To supply the Services you request, such as sending you educational information about health and beauty on the topics you pick.
• To deliver the email and text messages you opted in to, for example confirmations, reminders, and (if you separately agreed) promotional messages.
• To honor your preferences, like opt-outs, unsubscribes, and privacy requests.
• To keep records of your consent, as required or recommended under laws and carrier rules for text messaging.
• To reply to your questions and supply support.
• To operate, secure, and improve the Site, and to guard against fraud, spam, and abuse.
• To comply with legal obligations and enforce our Terms & Conditions.

We do not use your details to make decisions that produce legal or similarly significant effects about you, and we do not make medical, eligibility, pricing, or product determinations about you.

How we share information

Your personal details is never sold. Nothing is "shared" for cross-context behavioral advertising.

No sharing of mobile information for marketing. We do not share your mobile phone number, text-message opt-in data, or consent records with third parties or affiliates for their marketing or promotional purposes. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text-messaging originator opt-in data and consent are not shared with any third parties except as described in this section.

No partner sharing. We do not sell, rent, or share your personal data, among them your name, contact details, ZIP code, or interests, with clinics, clinicians, pharmacies, beauty or wellness retailers, product brands, health insurers, advertisers, lead-generation companies, or any other partners, and we are not paid by anyone for your details. We share information only in these limited situations:

• Service providers. Vendors that act on our behalf and under contract, such as website hosting, email delivery, customer-relationship software, form processing, and SMS platforms and the carriers or aggregators that deliver text messages. They may use your information only to provide services to us, and not for their own marketing.
• Legal and safety. When required by law, subpoena, or legal process, or to protect the rights, safety, and property of you, us, or others.
• Business transfers. If The Nelson M Group LLC is involved in a merger, acquisition, financing, or sale of assets, information may be transferred as part of that transaction, subject to this Policy. Mobile opt-in data will not be transferred to a buyer for its own marketing without your consent.
• De-identified or aggregate data. We may use details that cannot reasonably identify you for analysis and reporting.

Text messaging (SMS)

If you opt in, we deliver text messages for the program Hydratelo Waterline Notes. We use your mobile number only to send those messages and to administer the program. See our SMS Terms for message types, frequency, costs, and how to opt out.

• Text consent is optional and is not a condition of purchase or of using the Services.
• Informational and promotional consents are gathered separately via two unchecked boxes.
• Reply STOP at any time to opt out. Reply HELP for help.
• Message frequency varies. Message and data rates may apply.

Text messages: rates, frequency, STOP and HELP

Message and data rates may apply. Message frequency may vary (up to about 8 messages a month, depending on the topics you choose). Text START to join at 877-270-1779, or opt in with the form on our Get Started or text updates page. Consent is not a condition of purchase or of using the Services.

• STOP: Reply STOP to any message to opt out (STOPALL, UNSUBSCRIBE, CANCEL, END and QUIT also work). You will get one confirmation text and then no more messages.
• HELP: Reply HELP to any message for help, or contact us by email at [email protected] or by phone at 877-270-1779.

Mobile information and text-message opt-in data are not sold or shared. We do not sell, rent, or share mobile phone numbers, text-message opt-in data, or consent records with third parties or affiliates for marketing or promotional purposes. Service providers (such as our messaging platform and carriers) may handle this information only to deliver messages and operate the program for us.

Our text-message number is 877-270-1779.

Cookies, analytics, and similar technologies

Our cookies and similar technologies are limited to what is needed to run the Site safely. Fonts and images come from this site, not from third-party hosts. Advertising and cross-site tracking cookies are not part of this Site.

If we enable privacy-focused analytics in the future (for example, counts of page views), we will use it only to understand how the Site performs, and we will update this section. You can control cookies through your browser settings. We honor the Global Privacy Control (GPC) signal as a request to opt out of sale or sharing where applicable. Because we will not sell or share personal information, there is nothing further to opt out of.

Your choices

• Text messages: reply STOP to any text.
• Email: use the unsubscribe link in any email or write to [email protected].
• Update or correct your information: contact us at the address below.
• Delete your information: ask us, and we'll delete it unless we need to keep it for the reasons described under "Retention."

Opting out of one channel does not opt you out of others. Tell us if you'd like to opt out of everything.

Retention

We hold personal information only as long as needed for the purposes in this Policy, among them to honor opt-outs and to meet legal and recordkeeping obligations. As a general guide:

• Contact details and preferences: until you ask us to remove them or you have been inactive for 24 months, whichever comes first.
• Text-message consent records and opt-out records: kept for at least 4 years after your last interaction, so we can show you consented and respect your opt-out.
• Support messages: up to 3 years.
• Server logs: up to 12 months.

We remove or de-identify data once we have no further need for it.

Security

We use appropriate administrative, technical, and physical safeguards, among them encryption in transit (HTTPS), access controls, and vendor due diligence. No method of transmission or storage is completely secure, and we make no guarantee of absolute security. Text messages are not encrypted, so we ask that you never reply with confidential personal or policy information.

Your privacy rights (California and other states)

Depending on where you live (including California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia), you may have the right to:

• Know and access the personal data we hold about you, and the categories of sources and recipients.
• Correct inaccurate information.
• Delete your personal information, subject to legal exceptions.
• Port your information in a usable format.
• Opt out of the sale or sharing of personal data, targeted advertising, and profiling. We do none of these.
• Limit the use of confidential personal data. We use it only to provide the Services you ask for.
• Not be discriminated against for exercising your rights.

How to make a request

Email [email protected] with the subject "Privacy Request," or write to us at the address below. We will verify your identity by matching information you supply against what we hold, and we answer within 45 days (we may extend once by up to 45 more days with notice). An authorized agent may submit a request on your behalf with your written permission. If we deny a request, you may appeal by replying to our decision, and you may contact your state attorney general.

California disclosures

In the past 12 months we have collected the categories of information listed in Section 2 for the purposes listed in Section 3, and disclosed them only to service providers (Section 4). We have not sold or shared personal data. California residents may also request information about disclosures of personal details to third parties for their direct marketing uses (California "Shine the Light" law). We make no such disclosures. We do not knowingly sell or share the personal information of anyone under 16.

Nevada

Nevada residents may submit a request to opt out of the sale of covered details. We do not sell covered details.

Children's privacy

Adults 18 or older are the intended audience for the Services. We will not knowingly gather personal information from anyone under 18, and the Services are not aimed at children. Think a child has sent us personal data? Contact us and we will delete it.

Consent to communications and the TCPA

We send marketing or informational text messages through automated technology only after you give prior express consent (and, for promotional messages, prior express written consent) by checking the applicable unchecked SMS consent box on our forms or by texting START to 877-270-1779. Your consent is not required to use the Services or to buy anything, and you can revoke it at any time by replying STOP, or by any other reasonable means, such as emailing [email protected]. We honor opt-out requests without delay. Your phone number will be used only for the purposes outlined in this Policy and the SMS Terms.

We follow the Telephone Consumer Protection Act (TCPA), the CTIA Messaging Principles and Best Practices, and the carrier code of conduct, and we keep consent records as outlined above.

Third-party links and public resources

Our Site may link to other sites, among them public and government resources such as the U.S. Food and Drug Administration’s consumer pages or the Federal Trade Commission’s consumer information pages. We do not control them and are not responsible for their privacy practices. Please read their policies.

U.S. operations

The Services are intended for people located in the United States, and data is processed in the United States. If you use the Services from elsewhere, you do so at your own initiative and are responsible for local law.

Changes to this policy

We may update this Policy from time to time. We will change the "Last updated" date above, and if changes are material we will give notice by email or on the Site. Where required by law, we will ask for your consent again.

Contact us

Questions, requests, or complaints about privacy? You can reach us by mail, email, phone, our online contact form, or by replying HELP to any text: